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"How To Make Money Online"
The Secrets to Proper Monetization



If you want to know how to make money online, you need to know three things: how to build or create a good website, which we discuss elsewhere in this site, how to bring traffic to your website (also soon-to-be described on this site), and – you need to know how to "monetize" your website.  Monetization is a concept much talked about in e-commerce circles. It refers to all the things you do to "convert" visitors into customers.

If you are like me you've received a lot of misinformation about how to make money online. I've long ago lost count of the number of e-mails I've received on the subject. In one way or another they all seem to say, "'Throw up' (gaaah!) a website (or buy one ready-made), put a bunch of banner ads on it, and/or buy a little online advertising, and start hauling the money to the bank – or words to that effect.

Don't you believe it!! That strategy – no matter how attractive the offering – is a sure-fire loser, at best a trap for the unwise and unwary. As this website grows, I'll be putting up links to a number of information sources that explain this fact in great detail. Such get rich quick (GRQ) methods don't work. They are poor performers in the short-run and drop-dead non-performers in the long run. They are NOT valid answers to the 'how to make money online' question.

The following material is a proven valid prescription for how to make money online. Its validity has been proven thousands of times by successful online entrepreneurs. It takes more time and effort than the GRQ formula above – but it has one BIG advantage – it works! And it keeps on working – making more and more money as time passes.

Are you ready?
One serious mistake that most aspiring online entrepreneurs make (at least 97% of them at the best estimate) is to monetize the website before it is ready. Oh! Didn't those GRQ fellows tell you your website had to be ready? Of course not! They either don't know this – or they don't care that they are misleading you.

So what must you do before monetizing your website – if you really know how to make money online?  To answer this question properly, you have to understand why people visit your website. 99% of the time it is not to read a sales pitch.

Consider how you got here. If you were looking for advertisements, you were sadly disappointed. But that probably isn't how you got here. More likely than not, you used a search engine in hopes of finding valuable true information about how to make money online.

Scientists, like me, consider information to be true if the belief that it is true increases your intelligence – which is to say, your ability to predict and control events in your environment. Conversely, if you believe in the truth of false information, that belief decreases your intelligence. Ouch! That's not what you came here for.

So if you really want to know how to make money online, your first duty is to provide your website visitor with an abundance of useful true information. "How much", you ask? My suggestion, based on the way search engine spiders and human visitors really function, is to create at least twenty web pages averaging more than five hundred words each – before you even attempt to create traffic to your website.

Next, you need to begin building traffic to your website – while you continue to add to its relevant high-quality content. I will cover the traffic-building strategies that work in a separate article. But before you monetize the website, you should have at least twenty visitors a day showing up at your site – preferably a bit more. And by then you should have at least thirty well done pages, each devoted to a separate carefully chosen relevant keyword, properly placed in the page's title meta-tag, description meta-tag, keyword meta-tag, URL, and within the text of the page.

Whew! That sounds like a lot of work – and it is. But if you don't do it, your project is very likely to fail. Which is worse – do it the hard way and succeed – or do it the easy way and fail? You decide.

OK. Let's suppose you accepted my advice that this is how to make money online, and you girded your loins (what ever that means) and did the work. You have thirty pages online that over-deliver what your human and spider visitors are looking for, and you are getting twenty or more visitors a day. NOW your website is ready to be monetized – so we'll talk about the "how" next.

The mechanics of receiving payment
Before you can monetize your website, you will need to set up some accounts. Although it can be done without one, with some difficulty, you should first set up a bank account. This could be a personal account, but this has some disadvantages. You will have to give the bank your social security number, thereby giving the government almost unlimited freedom to access all the financial information in your bank's records.

If you have no objection to this, go ahead and do it. But if you value a certain degree of privacy, you might want to consider going about things differently. For instance, you could, at modest cost, set up a corporation or LLC to receive and disburse funds for you. This can even be done anonymously if you know how.

Since this web page is about how to make money online, rather than about financial privacy, which I discuss elsewhere in this site, I'll just say here that there are many steps that you can take for the sake of that kind of privacy – and let it go at that for now.

Next, in order to have money transferred from your customer's bank account to yours; you will need to be able to receive credit card payments. You could use a merchant account for this purpose, but I prefer using a PayPal account instead. It costs less, is much simpler to set up once you have a bank account, and again affords you a little more privacy than a merchant account.

Does it go without saying that the more ways you can monetize your website the better? This said, you would probably do well to include among your strategies the ability to sell other people's products at the click of a mouse. One good way to do this is with affiliate accounts.

An affiliate account lets you sell other suppliers' information, goods, and services by creating a link on your site that not only takes your visitor to your supplier's sales page, but also tells that supplier that the prospective customer was referred by you. Then if the visitor buys something on that site, you get a commission that can run as high as 75% of the sale price. This can amount to significant money!

One good source of suppliers with whom you can easily affiliate is Clickbank. Here you will find thousands of products that you can sell just by creating a link on your webpage. I should mention too that many suppliers handle their own affiliate accounts without using Clickbank. A Google search for "affiliate account" will lead you to many good sources for you to consider.

While considering how to make money online you should also ask yourself if the theme of your website lends itself to referring visitors to merchants and service providers. If so, you can probably find some that will pay you a commission for referrals acquired from your website. These suppliers are less likely to have affiliate accounts set up (though some will), so you will usually have to approach them individually to negotiate the arrangement.

A form on your website can easily generate an e-mail message to the merchant while simultaneously notifying you of the referral and sending a confirmation message to the person you have referred..

If you plan to sell tangible goods via your website, and you can't, or don't want to, handle the orders yourself, you will need to set up one or more accounts with companies that specialize in order fulfillment. A Google search on the Internet will quickly locate such "fulfillment houses" for you.

We've covered a lot of ground here – avoiding GRQ scams, getting the website ready to monetize, the mechanics of receiving payment, and setting up various accounts – but we still have a ways to go. While keeping "how to make money online" much in mind, let's move on to discuss what to sell and how


Table of Contents

Small Business Heads Up!
Small Business Heads Up! A big change is coming to this website.
Why Create?
To create is the ultimate source of both happiness and prosperity. It is also the foundation of ethics. Anyone starting a business needs to be familiar with this subject.
Easy Money: How Easy Is It?
How easy is easy money? This article lays bare the often hidden facts.
Fast Cash
Looking for fast cash? This page sets the record straight.
Make Money
Easy Money Scams
Here's how to recognize and avoid most easy money scams on the Internet.
Ways To Make Money Online
The best ways to make money online always work. Here's how to start.
Create A Website
Create a Website: Advanced Method for Beginners. If you are new to online marketing and how it works, this page is a must read.
Make A Website
Make a website that makes money!
Web Design Guide
Web Design Guide - Part 1 of 3
Web Design Tips
Web design tips is a primer on writing relevant, cohesive, easy to read content throughout your website.
How to Make Money Online
How to Make Money Online - the Secrets of proper monetization
What To Sell Online
Wnat to sell online? Ever wonder what you might sell online? This articles lays out all the choices you need to consider about how and what to sell online. A big help in making this important decision.
Mad Money
Mad Money is the opportunity of choice for teens, retirees, and stay-at-home moms.
Business Ethics
Business Ethics is a must-read subject for anyone aspiring to real success in business. Often over-complicated or over-mystified, it is here explained in a brief straightforward manner.
The Bill of Ethics
Amend your company's bylaws with this Bill of Ethics, conform all else to its principles, and enjoy rewards that are almost unimaginable!
The Titanian Code of Ethics
A valid code of ethics is a set of principles - not just a list of rules. This code explains the basics in terms anyone can understand.
Doctor Deming's Admonitions
How Doctor Deming (William Edward) transformed Japanese industry by teaching a more ethical managerial technique.
What Is Law?
What is Law: The definitive guide to the relationships between ethics, law, and government and a prescription for transforming human society and its institutions.
About The Author, Bob Podolsky
About the Author: More than you ever wanted to know about Bob Podolsky
Useful Links
We have reason to trust these resources - so we recommend them to you.
Money Secrets
Money secrets abound! Get out of the