| || |
"Web Design Tips"
Advanced Web Design Tips
I want to pass on to you some web design tips based on writing skills that I learned early on. They have stood me in good stead ever since.
When I was a boy in school, I always got top marks for my essays, term papers, and such. One day, when I was still quite young maybe ten or twelve a friend asked me how I did so well. I hadn't thought about it before but I did think about it then and this is what I told my friend.
"Whatever the subject of the essay you are to write, organize the paper in three sections:
- This is an overview of what I am going to tell you,
- This is what I said I would tell you, and
- This is a brief summary of what I told you."
As web design tips go, this is simple stuff but it makes for good writing. Then I told my friend that he should always make an outline first.
And he asked, "How do I do that?" With minor adjustments for application to web design, this is what I explained:
You are given a topic. In the case of web design this would be a keyword that represents a topic that you want to cover in the specific web page (essay) that you are about to write. The first thing to do is to brainstorm the topic. Just make a list of all the things you want to include that are relevant to the theme of the page. As discussed elsewhere in this site, you then augment this list with relevant keywords that you get online.
Having done this, you prune the list, deleting keywords that are superfluous, redundant, too general, too specific, nonsense, or just off topic for your essay. What you are left with should be a list of topics about which you plan to write for the current page under construction. If some of the words don't fit this page, but might fit another page, you put those aside for safe keeping, maybe in a text file saved where you can find it again on your hard drive.
Next, according to "Podolsky's web design tips", you re-arrange your list to show that some of the topics are actually sub-topics of others on the list. For example, say your subject is photography and your intended audience is serious amateur photographers. Part of your initial list might look like this:
Lenses fixed or SLR
On reflection, and perhaps with the help of your word processor's outline capability, you arrange the list this way:
Photography techniques home page and theme-setter for the site
Scenic photography major topic 1
Portrait photography major topic 2
Nature photography major topic 3
Event photography major topic 4
Equipment choices major topic 5
Lenses fixed or SLR
Lighting major topic 6
Image software major topic 7
And voilá you have an outline! Here's another web design tip: In general when you create the hierarchic outline above, you will have more than just three levels.
But, for a website you only want three levels, because your home page sets the theme of the website. Your level two pages (sometimes called "hub pages") introduce your major topics and these two levels do your pre-selling, enhancing your credibility by providing useful information without selling anything.
But you want your sales pages to be just one click away from your pre-selling pages, and just two clicks away from your home page not buried five levels down, where the search engines may not find them.
So in creating your outline for what you are going to write, you want to be sure your outline consists of only three levels: your theme-setting home page, your pre-selling level two pages, and the third level pages that begin the sales process with text links woven into the context leading to pages offering whatever you are selling.
My next web design tip is simply the suggestion that you begin the writing process by writing at least one paragraph on each of your major topics. Having done this, you will see right away that most of your topics require much more than a single paragraph so expand your outline to include all the paragraphs that you will need in order to do the topic justice.
For a variety of reasons, you will usually want to write at least 500 words on each one since each topic sets the theme for a whole web page, characterized by a single primary keyword.
In most cases your paragraphs should be short no more than two or three sentences to make the page an easier read. So go back and see if you can divide your longer paragraphs into smaller ones at points that make sense logically.
The last of my web design tips is just the reminder that you should finally summarize what you have written in a conclusion that meets the "this is what I told you" criterion that I told my friend those many years ago. This summary can also link to the next page that your reader will benefit by reading.
Following the plan outlined above, let's summarize what we have covered here:
- This lesson includes several web design tips that can enhance your creation of your website, make it more "search engine friendly", and better liked by your site's human visitors.
- Plan each page to include three sections: overview, content, and summary.
- Brainstorm your content by making a topical list.
- Enhance your list with keywords found online.
- Prune your list.
- Organize your list into three logical levels: home page, pre-selling hub pages, and selling pages.
- Make a detailed outline down to the paragraph level.
- Write the text (content) of the page.
- Include a brief summary at the end, perhaps linking to the next page your visitor will benefit by reading.
If you follow these web design tips, you will always create easily-read, cohesive, well-organized content liked by both your human and search engine visitors. If you have done these things properly, and have built at least twenty high quality pages, you are ready to put aside these web design tips and begin promoting traffic to your website and, when you have a certain amount of human traffic to your website, you will be ready to "monetize" your website by building
pages that sell.
- Small Business Heads Up!
- Small Business Heads Up! A big change is coming to this website.
- Why Create?
- To create is the ultimate source of both happiness and prosperity. It is also the foundation of ethics. Anyone starting a business needs to be familiar with this subject.
- Easy Money: How Easy Is It?
- How easy is easy money? This article lays bare the often hidden facts.
- Fast Cash
- Looking for fast cash? This page sets the record straight.
- Make Money
- Easy Money Scams
- Here's how to recognize and avoid most easy money scams on the Internet.
- Ways To Make Money Online
- The best ways to make money online always work. Here's how to start.
- Create A Website
- Create a Website: Advanced Method for Beginners. If you are new to online marketing and how it works, this page is a must read.
- Make A Website
- Make a website that makes money!
- Web Design Guide
- Web Design Guide - Part 1 of 3
- Web Design Tips
- Web design tips is a primer on writing relevant, cohesive, easy to read content throughout your website.
- How to Make Money Online
- How to Make Money Online - the Secrets of proper monetization
- What To Sell Online
- Wnat to sell online? Ever wonder what you might sell online? This articles lays out all the choices you need to consider about how and what to sell online. A big help in making this important decision.
- Mad Money
- Mad Money is the opportunity of choice for teens, retirees, and stay-at-home moms.
- Business Ethics
- Business Ethics is a must-read subject for anyone aspiring to real success in business. Often over-complicated or over-mystified, it is here explained in a brief straightforward manner.
- The Bill of Ethics
- Amend your company's bylaws with this Bill of Ethics, conform all else to its principles, and enjoy rewards that are almost unimaginable!
- The Titanian Code of Ethics
- A valid code of ethics is a set of principles - not just a list of rules. This code explains the basics in terms anyone can understand.
- Doctor Deming's Admonitions
- How Doctor Deming (William Edward) transformed Japanese industry by teaching a more ethical managerial technique.
- What Is Law?
- What is Law: The definitive guide to the relationships between ethics, law, and government and a prescription for transforming human society and its institutions.
- About The Author, Bob Podolsky
- About the Author: More than you ever wanted to know about Bob Podolsky
- Useful Links
- We have reason to trust these resources - so we recommend them to you.
- Money Secrets
- Money secrets abound! Get out of the